According to MacRumors, Apple has emailed its retail staff with confirmation that "Apple Store" is no more.
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"The store becomes one with the community," she said at the unveiling of Apple Union Square. It's a move spearheaded by Angela Ahrendts, Apple's senior VP of retail. If that's the sort of thing you'd ever want to do at the Apple Store store.Īpple's newest stores feature sections where customers can simply. Now, the stores feature gigantic 6K video screens, lush greenery, and some have ditched the traditional Genius Bar setup in favor of giving customers an area to just sit down and hang out. Beginning with Apple Union Square (which we toured in May), the company has set out to reframe its retail locations as more than the place you go to buy an iPad or Mac. But Apple would argue that it's not quite change for the sake of change. The first shoppers are welcomed into Apple World Trade Center on August 16th, 2016.
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One thing that's not changing: the employees still welcome in the first shoppers with thunderous applause and hand them free t-shirts marking the store's opening. This is the 10th Apple store in New York City alone.
![apple store locations near me apple store locations near me](https://i.pinimg.com/originals/ab/48/57/ab485740c3cbee5e58543a5310e1339d.jpg)
For example, only a couple days ago, Apple opened the doors to Apple World Trade Center - not Apple Store, World Trade Center - inside the stunning Oculus / Westfield Mall in lower Manhattan. From now on, the company's stores will simply go by "Apple" followed by the location of that specific store. Apple is simplifying the branding of its retail chain by completely getting rid of the "Store" part of Apple Store.